Privacy policy
Effective date: August 24, 2026
Last updated: August 24, 2026
This Privacy Policy describes how LatePoint collects, uses, shares, and protects your personal information.
This Privacy Policy applies to visitors, website users, members, and customers who access or use latepoint.com and related services operated by LatePoint.
It also explains how we handle information when you use our WordPress products, contact our support team, purchase a license or subscription, or interact with our websites and communications.
1. Who We Are
LatePoint LLC (“LatePoint,” “we,” “us,” or “our”) operates latepoint.com and related services.
If you have questions about this Privacy Policy or our privacy practices, you can contact us at:
Email: [email protected]
Mailing address:
LatePoint LLC
300 Delaware Avenue
Wilmington, DE 19801
United States
2. Scope of This Privacy Policy
This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you:
- Visit or interact with latepoint.com.
- Create or use a LatePoint account.
- Purchase or activate a LatePoint license or subscription.
- Contact us or use our support services.
- Use LatePoint products and services.
- Interact with our communications, promotions, or other online services.
When You Book Through a Website Using LatePoint
LatePoint is a WordPress plugin that allows website operators to offer appointment booking and related services on their own websites.
If you visit or make a booking through a website operated by a LatePoint customer, that website operator is generally responsible for determining how it collects, uses, and discloses your booking information.
LatePoint may provide technology that processes or stores information on behalf of the website operator, depending on how LatePoint and its integrations are configured.
The website operator is responsible for providing its own privacy notice and complying with applicable privacy laws for its processing activities.
LatePoint is not automatically the controller or responsible party for all personal information collected by our customers through their websites.
3. Information We Collect
We collect information that you provide directly to us and information that is automatically collected when you use our websites and services.
Information You Provide Directly
Depending on how you interact with us, this may include:
- Name
- Email address
- Phone number
- Account information
- Billing and transaction information
- License and subscription information
- Website URL
- Support communications
- Information submitted through contact forms
- Information provided when participating in promotions, surveys, or other activities
- Information provided when communicating with us through social media
Information Collected Automatically
When you visit our websites, we may automatically collect information about your device and how you interact with our websites, including:
- IP address
- Browser type and version
- Device type
- Operating system
- Time zone
- Pages and products viewed
- Referring website or search terms
- Date and time of visits
- Technical and diagnostic information
- Error information and the circumstances surrounding errors
- Information about how you interact with our websites
Some of this information may not identify you by itself. However, it may be possible to combine it with other information to identify you.
4. WordPress Product and Website Information
When you use our WordPress products, we may receive technical information about the website and server environment where the product is installed.
This information may include:
| Technical information | Purpose |
|---|---|
| SSL certificate status | Compatibility and security |
| cURL SSL version | Compatibility and diagnostics |
| cURL version | Compatibility and diagnostics |
| External object cache status | Compatibility and diagnostics |
| GD extension availability | Compatibility |
| Imagick extension availability | Compatibility |
| wp-content directory permissions | Diagnostics |
| MySQL version | Compatibility |
| PHP version | Compatibility |
| PHP configuration settings | Compatibility and diagnostics |
| Server software | Compatibility and diagnostics |
| WordPress version | Compatibility and updates |
| WordPress language | Product compatibility |
| WordPress timezone | Product compatibility |
| WordPress Multisite status | Compatibility |
| WP_DEBUG status | Diagnostics |
| WP_DEBUG_DISPLAY status | Diagnostics |
| XMLReader availability | Compatibility |
| Website URL | License, support, compatibility, and security purposes |
| Active plugins | Compatibility and troubleshooting |
| Active theme | Compatibility and troubleshooting |
| LatePoint/BSF updater version | Product updates |
| ZIP extension status | Compatibility |
| SCRIPT_DEBUG status | Diagnostics |
We may also collect other technical information reasonably necessary for compatibility, security, updates, troubleshooting, or product improvement.
We use this information to:
- Provide software updates.
- Check compatibility.
- Diagnose technical issues.
- Improve product compatibility and reliability.
- Understand common technical environments.
- Detect and prevent abuse.
- Improve our products and services.
- Provide technical support.
Although much of this information is technical in nature, information such as a website URL or technical information associated with an account or license may constitute personal information depending on the circumstances.
We do not collect this information for the purpose of accessing the content of your website.
5. How We Use Personal Information
We may use personal information to:
- Provide and maintain our websites, products, and services.
- Create and manage accounts.
- Manage licenses and subscriptions.
- Process purchases and payments.
- Provide automatic updates and license validation.
- Respond to support requests.
- Communicate with you about your account, purchases, or support requests.
- Send service-related communications.
- Send marketing communications where permitted by applicable law and, where required, with your consent.
- Secure our websites and services.
- Detect, prevent, and investigate fraud, abuse, and security incidents.
- Diagnose technical problems.
- Understand how our websites and products are used.
- Improve website performance and user experience.
- Develop and improve our products.
- Analyze recurring technical and support issues.
- Comply with legal, regulatory, accounting, and other legal obligations.
- Establish, exercise, or defend legal claims.
Where required by applicable law, we rely on an appropriate legal basis for processing personal information.
For individuals in the EEA or UK, depending on the circumstances, this may include your consent, the performance of a contract, compliance with a legal obligation, or our legitimate interests.
6. Cookies and Similar Technologies
We use cookies and similar technologies, including pixels, tags, and scripts, on our websites.
These technologies may be used for the following purposes:
| Category | Purpose |
|---|---|
| Essential | Core website functionality, security, authentication, fraud prevention, and other functions required for the website to operate. |
| Functional | Remember preferences and settings and provide a better experience. |
| Analytics | Understand website usage, identify usability issues, measure performance, and test improvements. |
| Marketing and advertising | Measure advertising performance, understand conversions, build advertising audiences, and provide or measure targeted advertising. |
Non-essential cookies and similar technologies are only activated after you provide the applicable consent through our cookie preference mechanism, except where a particular technology is permitted without consent under applicable law.
You can change your cookie preferences at any time using the Cookie Preferences option available on our website.
Our Cookie Policy provides additional information about the cookies and similar technologies we use, including their purposes, providers, and retention periods.
Global Privacy Control
Where required by applicable law, we honor Global Privacy Control (GPC) signals as a request to opt out of the sale or sharing of personal information.
Cookie Consent Records
We may retain records of your cookie consent choices for up to 365 days, or for a shorter period if you clear or reset your cookie preferences.
We retain these records so that we can remember your choices and demonstrate compliance with applicable consent requirements.
7. Comments
When you leave comments on our website, we may collect the information shown in the comments form, along with your IP address and browser user-agent string.
We use this information to help detect spam and abuse.
An anonymized string created from your email address (a hash) may be provided to the Gravatar service to determine whether you use it.
If your comment is approved, your profile picture may be publicly visible alongside your comment.
Gravatar’s own privacy practices apply to information processed by Gravatar.
8. Contact Forms
When you submit information through a contact form, we may collect information such as:
- First and last name
- Email address
- Phone number
- Website URL
- Message or inquiry
- Other information you choose to provide
We use this information to respond to your inquiry, provide services and support, and communicate with you.
Information submitted through our contact forms may be processed through our support systems and, where appropriate, our email or customer communication systems.
9. Support and Website Access
To help diagnose and resolve technical issues, we may ask you to provide temporary access to your website.
This may include:
- WordPress administrator access
- FTP credentials
- Database credentials
- Hosting or server access
- A staging website
- A copy of your website
Where possible, we recommend providing access to a staging website rather than your production website.
Access Directly on Your Website
In many cases, troubleshooting takes place directly on your website.
When we troubleshoot directly on your website, we do not ordinarily transfer, export, or store your website’s database or other website content on our own servers.
We use access provided to us only as necessary to investigate and resolve the specific issue for which you contacted us.
Copies of Websites
For certain complex issues, we may create a copy of your website on systems controlled by us so that our team can investigate the issue in a controlled environment.
When we do this:
- The copy is used only for troubleshooting and support.
- Access is limited to personnel who need it for the investigation.
- We do not use the copy for unrelated purposes.
- We delete the copy after the support investigation is completed, subject to any technical or legal requirement to retain specific information.
Credentials
You are responsible for removing or rotating any temporary credentials you provide to our support team once support is complete.
We recommend maintaining a current backup and, where practical, using a staging website when providing access.
Personal Information Belonging to Your Customers
Your website may contain personal information belonging to your own customers or visitors, including names, email addresses, phone numbers, appointment information, form submissions, or payment-related information.
When our support team encounters such information while troubleshooting your website, we access it only to the extent reasonably necessary to resolve the support issue.
We do not use that information for our own marketing or unrelated purposes.
You remain responsible for your own website, your processing of your customers’ personal information, and your compliance obligations toward those individuals.
10. Support Ticket Information and Retention
Information submitted through our support forms is managed through our support portal.
Support records may include:
- Your name
- Email address
- License information
- Website URL
- Support messages
- Screenshots
- Error logs
- Diagnostic information
- Other materials you provide to help us resolve an issue
We retain support ticket records for three years after the ticket is closed.
We retain these records so that we can:
- Refer to previous solutions if the same issue occurs again.
- Understand recurring technical problems.
- Improve our products.
- Reduce future support issues.
- Maintain an appropriate record of customer support interactions.
If we create a temporary copy of your website for troubleshooting, we delete that copy after the investigation is completed, as described above.
11. License Keys
A license key is required to validate your purchase and provide benefits such as:
- Automatic updates
- Developer support
- Product downloads
- Additional resources
- License management
When you activate a LatePoint license, we may receive:
- Website URL
- Name
- Email address
- License information
We maintain records of the websites on which a license has been activated.
License Data Retention
License activation records are generally retained while the license remains active and for a reasonable period afterward to support renewals, customer support, license management, fraud prevention, and legal or accounting requirements.
12. Purchases and Payment Information
When you purchase products or services from us, payment may be processed by a third-party payment provider.
Depending on the payment method, the payment provider may collect:
- Credit or debit card information
- Name
- Billing address
- Shipping address, where applicable
- Email address
- Phone number
- Transaction information
Payment card information is processed by the applicable payment provider and is not stored by us in a form accessible through our own databases.
Payment providers may maintain their own records in accordance with their privacy policies, legal requirements, and security practices.
We may receive information about the transaction necessary to process your purchase, manage your account or license, provide support, and comply with legal and accounting requirements.
Payment Providers
Our payment providers may include Paddle, PayPal, or other payment processors used by LatePoint from time to time.
The specific providers used may change, and their own privacy policies apply to information they process directly.
Financial and Transaction Records
We retain billing and transaction records for as long as reasonably necessary to manage your account, license, renewals, refunds, disputes, and support.
We may retain financial and transaction records for longer where required by tax, accounting, audit, fraud prevention, or other legal obligations.
13. Third-Party Service Providers
We use third-party service providers to help us operate, secure, analyze, market, support, and provide our services.
These providers may process personal information on our behalf or, depending on the service, may process information under their own privacy terms.
| Category | Examples | Information that may be processed | Purpose |
|---|---|---|---|
| Payment processing | Paddle, PayPal | Billing and transaction information | Process purchases and payments |
| Email delivery | Amazon SES | Email address and message information | Deliver transactional and service emails |
| Analytics | Google Analytics, Matomo | IP address, device information, browsing activity | Understand website usage |
| Advertising | Google Ads, Meta, TikTok, Snapchat | Device/browser identifiers, browsing activity, advertising identifiers | Advertising and conversion measurement |
| Session analytics | Microsoft Clarity | Session interactions and browsing behavior | Understand usability and improve the website |
| Security and CDN | Cloudflare | IP address and request information | Security and performance |
| On-site experimentation | Sigmize | A/B testing, used occasionally on our pricing page | Usage and interaction data |
| AI chat and documentation | Powerful Docs (app.powerfuldocs.com) | AI chat assistant trained on our help documentation | The messages you send to the chat assistant |
| Bot protection | Cloudflare Turnstile and similar services | Device/browser signals | Prevent spam and automated abuse |
| Support | Our support systems and applicable providers | Support messages, account details, website information | Provide customer support |
The actual services used on latepoint.com may change.
Our Cookie Policy should contain the current list of non-essential cookies and tracking technologies used on the website.
We do not sell personal information as a business practice.
Where applicable law treats particular advertising or analytics activities as a “sale” or “sharing” of personal information, we provide the rights and choices required by that law.
14. LatePoint Plugin and Third-Party Integrations
LatePoint can integrate with third-party services, including:
- Payment processors
- Calendar services
- Messaging providers
- Email services
- Marketing platforms
- Authentication services
- Other third-party services
These integrations are generally enabled and configured by the website operator.
When an integration is enabled, information may be transmitted to the applicable third-party provider as necessary for that integration to work.
For example, a calendar integration may transmit appointment information to a calendar provider in order to synchronize appointments.
The website operator is responsible for:
- Deciding which integrations to enable.
- Reviewing the privacy practices of those providers.
- Providing appropriate privacy notices to its users.
- Obtaining any consent required by applicable law.
- Configuring LatePoint and its integrations appropriately.
If you are an end user booking an appointment through a LatePoint-powered website, you should direct questions about how that website uses your booking information to the website operator.
15. Google API Services
LatePoint may provide integrations with Google services, such as Google Calendar.
When you connect a Google account or enable a Google integration, LatePoint may access and process Google user data necessary to provide the requested integration.
The specific information accessed depends on the Google service and permissions you authorize.
We use Google API data only for the purposes necessary to provide the functionality you request and in accordance with the applicable Google API Services User Data Policy, including its Limited Use requirements.
Google API data is not used for advertising or targeted advertising.
You can revoke an application’s access to your Google account through your Google account settings.
16. Microsoft Outlook Calendar
LatePoint may provide integration with Microsoft Outlook Calendar.
When you connect a Microsoft account or enable the Outlook Calendar integration, LatePoint may access and process calendar and appointment information necessary to provide the requested calendar functionality.
The specific information accessed depends on the Microsoft services and permissions you authorize.
We use information obtained through the Outlook Calendar integration only for the purposes necessary to provide the calendar functionality you request.
You can disconnect the integration or revoke the application’s access through your Microsoft account settings.
17. Apple Calendar
LatePoint may provide integration with Apple Calendar.
When you enable an Apple Calendar integration, LatePoint may process calendar and appointment information necessary to provide the requested calendar functionality.
The specific information processed depends on the integration method and configuration you use.
We use information associated with the Apple Calendar integration only for the purposes necessary to provide the functionality you request.
You can disable the integration or stop using the applicable calendar connection at any time.
18. Twilio
LatePoint may provide integration with Twilio to provide SMS and other messaging functionality.
When you enable a Twilio integration, information such as phone numbers, appointment information, and message content may be transmitted to Twilio as necessary to send the messages or notifications configured by the website operator.
The specific information transmitted depends on the LatePoint features and messaging functionality you enable.
We use information transmitted to Twilio only for the purposes necessary to provide the messaging functionality requested by the website operator.
Twilio processes information in accordance with its own privacy policy and applicable terms and data protection requirements.
19. WhatsApp
LatePoint may provide integration with WhatsApp or related WhatsApp Business services to provide messaging and notification functionality.
When you enable a WhatsApp integration, information such as phone numbers, appointment information, and message content may be transmitted to the applicable WhatsApp service or provider as necessary to deliver the messages or notifications configured by the website operator.
The specific information transmitted depends on the LatePoint features, WhatsApp services, and configuration you use.
We use information transmitted through the WhatsApp integration only for the purposes necessary to provide the messaging functionality requested by the website operator.
WhatsApp and its applicable service providers may process information in accordance with their own privacy policies, terms, and data protection requirements.
20. Mailchimp
LatePoint may provide integration with Mailchimp to provide marketing and email-related functionality.
When you enable a Mailchimp integration, information such as names, email addresses, and other customer or contact information may be transmitted to Mailchimp when the website operator configures LatePoint to synchronize or send such information.
The specific information transmitted depends on the LatePoint features and Mailchimp integration settings enabled by the website operator.
We use information transmitted to Mailchimp only for the purposes necessary to provide the functionality requested by the website operator.
Mailchimp processes information in accordance with its own privacy policy, terms, and applicable data protection requirements.
21. Advertising and Remarketing
Where permitted by applicable law and subject to applicable consent requirements, we may use advertising and analytics technologies to measure advertising performance, understand conversions, and provide or measure relevant advertising.
These technologies may include services such as:
Non-essential advertising technologies are not activated until the applicable consent requirements have been satisfied.
Where applicable, you can withdraw consent or change your preferences through our Cookie Preferences mechanism.
California residents may also have additional rights to opt out of the sale or sharing of personal information, as described below.
22. How We Share and Disclose Personal Information
We may disclose personal information in the following circumstances.
Service Providers
We may share information with service providers that process information on our behalf, including providers of:
- Hosting
- Infrastructure
- Data storage
- Payment processing
- Email delivery
- Analytics
- Security
- Customer support
- Error monitoring
- Professional services
Related Companies
We may share information with our parent, subsidiaries, affiliates, employees, contractors, and related entities where reasonably necessary to operate our business and provide our services.
Legal Requirements
We may disclose information where reasonably necessary to:
- Comply with applicable law.
- Respond to lawful requests from authorities.
- Establish, exercise, or defend legal claims.
- Protect our rights, property, or safety.
- Protect the rights, property, or safety of our customers or others.
- Investigate fraud, abuse, or security incidents.
Business Transactions
If LatePoint or substantially all of its assets are acquired, merged, reorganized, financed, or sold, personal information may be transferred as part of that transaction, subject to applicable law.
We do not sell personal information as a business practice.
23. International Data Transfers
LatePoint and our service providers may process personal information in countries other than the country in which you live.
Where personal information is transferred internationally, we use appropriate safeguards where required by applicable law.
Depending on the circumstances and applicable law, these safeguards may include contractual protections, adequacy decisions, standard contractual clauses, or other legally recognized transfer mechanisms.
24. How Long We Keep Personal Information
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
Retention periods vary depending on the type of information and why we collected it.
| Information | General retention approach |
|---|---|
| Account information | While the account remains active and for a reasonable period afterward |
| License information | While the license remains active and for a reasonable period afterward |
| Support tickets | 3 years after the ticket is closed |
| Temporary website copies created for troubleshooting | Deleted after the investigation is completed |
| Cookie consent records | Up to 365 days |
| Billing and transaction records | As necessary for account management and longer where required by law |
| Security and technical logs | For as long as reasonably necessary for security, troubleshooting, and legal purposes |
We may retain information longer when necessary to comply with legal, tax, accounting, audit, fraud prevention, dispute resolution, or other legal obligations.
Where information is no longer required, we may delete or anonymize it.
25. Security of Personal Information
We use reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, disclosure, alteration, or destruction.
However, no method of transmission over the internet or method of electronic storage is completely secure.
You are responsible for maintaining the confidentiality of your account credentials and for taking reasonable steps to protect access to your own website and systems.
26. Your Privacy Rights and Choices
Depending on where you live and the laws that apply to you, you may have rights regarding your personal information.
These may include:
- Accessing personal information we hold about you.
- Correcting inaccurate or incomplete information.
- Requesting deletion of personal information.
- Requesting restriction of certain processing.
- Objecting to certain processing.
- Requesting portability of certain information.
- Withdrawing consent where processing is based on consent.
- Opting out of marketing communications.
- Opting out of the sale or sharing of personal information where applicable.
- Filing a complaint with a relevant privacy or data protection authority.
The availability of these rights depends on applicable law, and certain exceptions may apply.
To exercise your rights, contact: [email protected]
We may need to verify your identity before completing certain requests.
We will respond to valid requests within the timeframe required by applicable law.
27. California Privacy Rights
If you are a California resident, you may have additional rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA).
Depending on the circumstances, these rights may include:
- The right to know what personal information we collect, use, disclose, sell, or share.
- The right to request deletion of personal information, subject to exceptions.
- The right to correct inaccurate personal information.
- The right to opt out of the sale or sharing of personal information.
- The right to limit certain uses and disclosures of sensitive personal information, where applicable.
- The right not to receive discriminatory treatment for exercising your privacy rights.
Categories of Personal Information
Depending on how you interact with LatePoint, we may collect categories of personal information such as:
| Category | Examples |
|---|---|
| Identifiers | Name, email address, IP address, account identifiers |
| Commercial information | Purchase and subscription information |
| Internet or electronic network activity | Browsing activity |
| Professional or business information | Information voluntarily provided |
| Inferences | Information used to understand preferences or interactions |
| Other information | Information voluntarily provided through support or communications |
Sale or Sharing
We do not sell personal information as a business practice.
However, certain advertising and analytics technologies may constitute “sharing” of personal information for cross-context behavioral advertising under California law.
Where applicable, you can opt out using our Cookie Preferences mechanism or through other legally required opt-out methods.
Global Privacy Control
We honor valid Global Privacy Control signals as an opt-out of sale or sharing where required by California law.
Exercising California Rights
California residents can submit privacy requests by contacting: [email protected]
We may take reasonable steps to verify your identity before completing your request.
We will respond within the time required by applicable law and may extend the response period where permitted.
You may also use an authorized agent to submit a request on your behalf where permitted by law.
28. India – Digital Personal Data Protection
If you are located in India, applicable provisions of India’s Digital Personal Data Protection Act, 2023 and the Digital Personal Data Protection Rules, 2025 may apply to our processing of your personal data.
Depending on the applicable provisions and their effective dates, you may have rights including:
- Access to information about your personal data and its processing.
- Correction of inaccurate or incomplete personal data.
- Erasure of personal data, subject to applicable exceptions.
- Withdrawal of consent where processing is based on consent.
- Grievance redressal.
- Nomination of another individual to exercise rights in accordance with applicable law.
We will process personal data in accordance with applicable requirements of the DPDP framework. We do not knowingly collect personal data from individuals under the age of 18 without verifiable parental consent, consistent with the DPDP Act’s requirements for children’s data.
Grievance Officer: Sandesh Jangam, [email protected]
If you have a grievance regarding how we handle your personal data, you may contact our Grievance Officer at the details above. We will acknowledge your grievance within 72 hours of receipt, including a reference number and expected resolution timeline. We aim to resolve most grievances within 30 days, and in all cases within 90 days, as required under the DPDP Rules, 2025
29. Marketing Communications
We may send you service-related communications that are necessary to provide our products and services, such as:
- License notifications
- Purchase confirmations
- Renewal information
- Security notifications
- Support communications
- Product updates
- Important service announcements
Where permitted by applicable law, we may also send marketing communications about LatePoint products, services, offers, or related products.
Where prior consent is required, we will obtain that consent before sending marketing communications.
You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the communication or by contacting us.
Unsubscribing from marketing communications will not prevent us from sending essential service or transactional communications.
30. Children’s Privacy
Our products and services are not directed at children.
We do not knowingly collect personal information from children where doing so is prohibited by applicable law.
If we learn that we have collected personal information from a child in circumstances where such collection is not permitted, we will take reasonable steps to delete that information.
31. Affiliate Disclosure
Some links on our websites may be affiliate links.
If you purchase a product or service after clicking an affiliate link, we may receive a referral commission.
We recommend products and services that we believe may provide value to our customers.
Affiliate tracking technologies are subject to applicable cookie and consent requirements.
32. Third-Party Links
Our websites may contain links to websites, products, or services operated by third parties.
Those websites have their own privacy policies and practices.
We are not responsible for the privacy practices, content, security, or policies of third-party websites.
We encourage you to review the privacy policy of any third-party website you visit.
33. Do Not Track
Some browsers provide a “Do Not Track” feature.
At this time, our websites do not respond to browser-based Do Not Track signals as a universal opt-out mechanism.
Where applicable, we honor legally recognized privacy signals such as Global Privacy Control.
34. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to:
- Our products or services.
- Our business practices.
- Our data processing activities.
- Third-party services we use.
- Applicable laws or regulatory requirements.
When we make changes, we will update the “Last updated” date at the top of this Privacy Policy.
If we make material changes that require additional notice or consent under applicable law, we will provide that notice or obtain consent as required.
35. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or how we handle your personal information, please contact us:
LatePoint LLC
300 Delaware Avenue
Wilmington, DE 19801
United States
Email: [email protected]
Privacy and Data Protection Requests
For privacy rights requests, you may contact us at: [email protected]